Hey there! I’m Pavithra, a passionate writer with a love for words that sparks connections. I believe every successful solution needs an honest, clear narative with purpose.
My journey began with a love for storytelling, and over the years I’ve evolved as a professional who work with companies and founders.I’ve spent the last seven years working in content marketing and branding, building professional presence on platforms like LinkedIn or developing a long-term content plan.
I believe in the power of crafting messages that build bridges between businesses and thier audience, sparking conversations that matter.
Skills
- Personal Branding: Specialize in B2B personal branding and hold a track record of working with top professionals across fields.
- Brand Voice Developement: Creating and maintaining consistent brand voices across various platforms
- Compelling Copywriting: Turning concepts into narratives that engage, persuade and convert.
- Strategic Messaging: Developing copy that aligns with marketing goals and strategies.
- Audience Understanding: Crafting messages that resonate with diverse target audiences.
Experience
Senior Content Writer | Relevantz Technology Services
2023 – 2026
- Built and managed the company’s content plan, using writing and campaigns to drive more website traffic and new leads.
- Grew the company’s LinkedIn following by 800 people a month through organic posts and engagement. Increased overall social media interaction across Twitter and Instagram by 30%.
- Helped company leaders build their own professional brands and launched two podcast series to increase company visibility.
- Managed award submissions and speaker opportunities, landing a major industry award and securing 5+ speaking spots for the team.
Freelance Content Writer
2020 – 2023
- Content Curation: Managed social media pages across LinkedIn, Facebook, and Instagram.
- Ghostwriting: Wrote articles and posts for B2B brands and company founders, helping them share their expertise and build their personal brands.
- Industry Experience: Worked with a wide range of sectors, including tech (Edu-Tech, Legal Tech, SaaS), finance, and IT. I also did creative work for event, travel, and food businesses.
- Strategy & Team Lead: Built and ran content plans, led small teams of writers and designers, and conducted customer interviews to better understand their needs.
Education
- Research Scholar (Management)| Anna Univeristy | 2021- Present
- MBA (Marketing & Analytics) | KCT Business School, Coimbatore | 2016-2018
- B.Tech (Information Technology) | Sri Ramakrishna Engineering College, Coimbatore | 2011-2015
Let’s Connect!
If you’re looking for a content writer who can take your message from ordinary to extraordinary, let’s chat! Whether you’re launching a new campaign or simply want to infuse some magic into your brand, I’m here to help.
PavithraMurugarajan 